The Graduate Admission website for Bentley University was redesigned from a program-centric one to an outcome- or career-centric site in five months. Bentley University put the customer at the center of all its decisions and, as such, every interaction on the site is a path towards learning more about the career outcomes afforded by graduate business (MBA and MS) programs.
From the Judges' Report
Bentley University’s graduate admission website is a solid website that hit its goals and followed their strategy. Their “Ask Admissions” page is the highlight of this submission. Check it out!
