Bicentennial Launch Celebration Program
Year: 2018
Award Level: Bronze
Award Winner(s): University of Virginia
Award: Circle of Excellence
Category: Design | Publications
About the entry
On October 6, 2017, thousands gathered in Charlottesville to celebrate the launch of the University of Virginia's bicentennial with an opening night ceremony. The celebration told the story of the university, touching on achievements, a recognition of the imperfections of its past and a visualization of its future. A showcase of the arts, the event utilized stunning visuals, performance, and cutting-edge technology to create a compelling and deeply reflective evening with the Rotunda and Academical Village as a living canvas.
From the Judges' Report
- We love the layered and different types of papers with different sizes on the cover, plus the small insert inside
- Nice color vignette on the cover with the historical illustration overlaid on top of the modern image
- Nice element: the blind emboss on the orange cover overlay
- Color theme is bright and beautiful
- Blending the old and new is well done – tying the historical photos with new photos looks great
- The bold color vignettes help tie different styles and quality of photos together
- The design was trendy and cohesive throughout, even a little retro; nice diagonal pattern graphic element tied piece together