In July 2016, Cornell University launched the Cornell SC Johnson College of Business, which combined Cornell's Samuel Curtis Johnson Graduate School of Management, the Charles H. Dyson School of Applied Economics and Management and the School of Hotel Administration. While the merger created a powerful network, the college's newly formed marketing and communications department found the need to develop a platform that would serve the content marketing and storytelling needs of more than 20 academic programs across the schools.
From the Judges' Report
Judges liked the strategic approach Cornell took to developing a content platform associated with the new Cornell SC Johnson School of Business. They were successfully able to streamline their production and processes while maintaining content relevant to the variety of programs offered in the new school. Judges were particularly impressed by the comprehensiveness of the content metrics used by Cornell and the institution’s commitment to measuring the success of the new platform.
