The moment a high school student realizes he or she has been admitted to college is a significant one—perhaps one of the most memorable moments in a young adult's life. Butler University leverages its live mascot program and social media platforms to help students celebrate this achievement in person.
From the Judges' Report
This social media campaign really connected with the audience. We felt like this pushes the standards forward in new ways. There was plenty of earned media, including The Wall Street Journal.
Allan Schneider | 2018 Butler Bound delivery | Butler University
