A quality, 20-page case statement that establishes the breadth and tone of Driven: The University of Minnesota Campaign—a $4 billion comprehensive fundraising campaign. This 9x12-inch brochure also functions as a pocket folder with messages from campaign chairs and university president, campaign data, descriptions of the five fundraising priorities, and a spread showcasing answers to the question "What drives you?" from researchers, faculty and students.
From the Judges' Report
This entry rose to the top with all our judges. A clear standout, this piece included all the components that make a case statement successful- compelling images, insightful copy, and content that provided prospects and donors the information they need. Specifically, the judges felt this piece conveyed progress, the impact on the future, and was easy to understand. Of the 18 pieces considered in this category, the University of Minnesota set the bar high by including organizational history, vision, impact, programs, and fundraising goals in an engaging and well-branded manner.
