To Due(s) or Not to Due(s)
Year: 2018
Award Level: Bronze
Award Winner(s): University of Northern Iowa
Award: Circle of Excellence
Category: Alumni Relations | Marketing and Branding
About the entry
Declining membership prompted an evaluation of the types of programs and services alumni and friends want and need to help make the association stronger. With research, beta testing and much discussion, the UNIAA chose to transition to a non-dues, all-inclusive alumni association where all alumni have access to our programs and services.
From the Judges' Report
Judges agreed that the focus on of membership engagement versus membership dollars present in this submission separated the University of Northern Iowa from other submissions.