The principles and guidelines in this manual make up the visual identity system for Drexel's current comprehensive campaign, "The Future Is a Place We Make," which launched publicly on November 11, 2017, and is anticipated to last through June 2021.
From the Judges' Report
Drexel presented a very solid visual identity system with a robust style guide. It was clear Drexel utilized planning and research to develop its campaign while focused on measurable objectives. The judging team felt this submission used a variety of media well (message, tone, visuals, creative, words), the traditional symbol was executed in a modern way and that there was nice flexibility with the versatile pattern.
