Building off the success of our first flash campaign, Holy Cross embarked on a 24-hour giving challenge, looking to secure 4,000 donors in 24 hours through the "I Love HC" Challenge on February 14, 2017. Playing to the theme of love on Valentine's Day, the "I Love HC" campaign surpassed the original goal of 4,000 donors within the first 16 hours and, by the end of 24 hours, surpassed the all-time donor record set by a liberal arts college. Ultimately, 6,111 donors made gifts in 24 hours, donating $1.85 million to the College.
From the Judges' Report
Judges’ all agreed that the social media heavy campaigned did an excellent keeping target audience engaged. One judge pointed out that the campaign broke records at the College of the Holy Cross, though the budge used was considerably small in terms of its return.
