UChicago Creative constructed its third in a series of print pieces for the Office of investments at the University of Chicago. Insights and Investments tells the stories of the ideas born at UChicago that are changing the world.
From the Judges' Report
Beautiful, creative piece. Beautiful color. Love the band and the vellum. It screams expensive. Do people find the unbound pages annoying? Terrific use of content, paper, and packaging to ten quick stories in an effective way. Very strong. Love inserts and visual design—back could be equally as visual and high-design. Left card is unnecessary—tell visual copy story on inside page like bottom copy about inspired scholars. Very good first impression. Like the feel of the piece—makes me interested to open and read, which is the goal. After opening it, I was immediately interested and engaged. If their goal is to catch the attention of gatekeepers and pass it to a partner at the firm, I would say they did a good job.
