Northwestern's Weinberg College of Arts and Sciences built this integrated brand platform, framework and identity through a dedicated website, viewbook, video, brand guidelines and environmental graphics.
From the Judges' Report
Their liberal arts college had an identity problem, which is common for LA colleges within an institution. They capitalized on a larger institution-wide brand equity study, which is good use of resources. They shared the cost of the viewbook, which was fair, but didn’t share cost of their video. The overall results of the campaign was strong resulting in a decreased acceptance rate.
