With important Development campaigns for the Isenberg School of Management at UMass Amherst on the horizon, the Isenberg Development team needed a new tool to help them talk to alumni about the opportunities for investing in the school. This development publication was created to showcase where Isenberg is, where Isenberg is going, and why the school needs alumni support to get there. Not only did this communication outline the need for support, but it also was a tool to show how previous funds were used in productive ways to continually push the institution forward.
