Never Stop
Year: 2018
Award Level: Silver
Award Winner(s): The University of Auckland
Award: Circle of Excellence
Category: Video | Commercials
About the entry
The University of Auckland launched an integrated brand campaign ‘Never Stop' in June 2017. It features a 30-second TVC that brings to life the research and study that puts the University at the forefront of innovation and reinforces the University of Auckland as New Zealand's leading university.
From the Judges' Report
This video had very high production values, had a clear story to tell in a a very visual and compelling way. While the visuals were front-and-center, they didn’t overshadow the message and story. We also liked that they used the video in multiple ways and formats to achieve their objectives, and the results were very impressive.