This invitation was to Frontiers in Medicine, Stanford Medicine's annual signature donor event. Last year's event was focused on the biomedical advances being made at Stanford that will help us age well so we can all "live long, live lively."
From the Judges' Report
The New Old isn’t a typical invitation. We discussed how it seemed like more of a marketing brochure than an invite, but it included the date, time and location, so it is definitely an invitation. Panelists liked the graphic treatment of marrying photos with contrasting images and also blending into some of the typography. It was agreed it was not a new idea, but it was carried off well in this piece. The information was well organized and accessible. Short copy descriptions invited the recipient to read.
