New Paths Awareness Campaign
Year: 2018
Award Level: Gold
Award Winner(s): The New School
Award: Circle of Excellence
Category: Marketing | Advertising
About the entry
The New School's New Paths awareness campaign consists of a suite of videos that showcase in authentic, personal ways the unique paths undergrad and graduate students at The New School, across all colleges, are taking. Each video begins with a student reading a line from their admissions essay followed by the student speaking to the ways The New School has helped them evolve, explore and grow. There are background graphics composed of their sketches, work, notes, academic papers and class listings that visually showcase each student's evolution as scholars and artists.
From the Judges' Report
Very well developed and put together. Reading the admissions letter was a brilliant way to begin the video. Strong objectives. Powerful testimonials.