Launched in October 2017, Not If, When - the Campaign to Create Change is the first major philanthropic campaign in UQ's history and the first major initiative of its kind by a Queensland, Australia, university.
From the Judges' Report
A very ambitious and comprehensive approach and that’s produced very positive results both in terms of brand equity and giving. The judges liked that the campaign focused on creating change and liked the ‘Not if, when’ approach.
The campaign has well produced video and stories, as would be expected of the budget and targets. A varied amount of media, although surprised there was no PR included which could have strengthened the campaign.
However, the submission was let down by not having the audience section completed. If this was included we expect to have given a Gold.
