Beginning in the fall of 2015, Boston University's alumni relations team started tracking interactions for all emails, phone calls and visits received by its Alumni Help Desk. These interactions were added to each alumnus or alumna's constituent record. To date, BU has had more than 22,700 interactions through its Alumni Help Desk.
From the Judges' Report
The judging panel appreciated the innovative use of data to inform the Alumni Association and campus leadership. Every campus has regular interactions with alumni, but this was the first time we had heard of systematically collecting and categorizing the data to find trends in their alumni communities. This program is a creative way to use the student-staff already employed by the association.
