The PAL/Expedited Prospect Engagement program was created as a means to engage future donors with regular and meaningful touchpoints so that they can be more receptive to initial overtures from a development officer. Prospects with low affinity undergo an annual process of personalized touchpoints from alumni relations, communications and annual giving. The goal of the program is to bring this cohort of prospects closer to the university. The PAL/Expedited Prospect Engagement project is overseen by the prospect development team in advancement services, which ensures sister units have access to data needed for their respective efforts, and that collective efforts are coordinated and monitored.
From the Judges' Report
The panel believed that this submission also displayed excellent objectives and execution. Their example is one that addresses a common and highly complex issue that institutions face. It is an issue that can directly impact audit concerns and donor relations at the highest level. This was considered to be an impressive undertaking of a large scale endeavor, with actionable and strategic planning to invest resources and time with an effective timeline for collaboration. The submission shared proven results, especially around awarding and compliance that were impressive. From the perspective of the panel, we felt acutely aware of the challenges we have either experienced or observed at institutions in regards to the flow for scholarships from beginning to end. This effort “felt” campus-wide in its impact, in addition to being an extremely important asset to donor relations and stewardship.
