Ryerson University Reputation Campaign - Fall 2017
Year: 2018
Award Level: Bronze
Award Winner(s): Toronto Metropolitan University (formerly Ryerson University)
Award: Circle of Excellence
Category: Marketing | Advertising
About the entry
Ryerson University is an educational institution often associated with its polytechnic past. While Ryerson has been on a tremendous growth trajectory in its research and programming, its reputation has failed to keep up with the calibre of its academics. Traditionally not seen as a key player in the research space, especially compared to other GTA universities, it is vital for Ryerson to build the reputation of its research to increase future funding and industry partnership opportunities.
From the Judges' Report
Strong yet simple visuals. Perfect timing of campaign launch. Writing was concise and effective. Good use of storytelling. Strong data and results.