The "Stand Out. Go North" marketing and recruitment campaign was launched in the fall of 2017 to record-breaking numbers in engagement, interaction and qualified applications. Based on insights and data garnered from its target market, BI Norwegian Business School developed a comprehensive campaign addressing their most important needs. The campaign was executed using the latest technology to reach target groups in the channels they use most, with customized communication assisting them through each stage of their journey.
From the Judges' Report
Creative and emotional. Did not pull on the heart strings like the others but extremely well done. Student Ambassadors was a fantastic addition and piece of the campaign. Very entertaining and created strong awareness.
