A comprehensive visual identity system for a students' union of over 38,000 members.
From the Judges' Report
The judging team appreciated that the UCL visual identity system entry utilized branding to solve its problem. We felt UCL used great visual elements that were selected based on solid reasoning and on the architectural beauty of the institution. They created an identity that is uniquely personal for the campus. Student engagement and impact were key during the research stage. The UCL visual identity system was the entry that was the most flushed out and stepped out in our opinion. The videos also were a great addition.
