"Living & Learning" is a strategic and travel-friendly recruitment piece that replaced the previous information-dense 44-page viewbook. The goal of the new brochure was to get the attention of rising 7th through 12th graders and provide a visual and tactile single-page presentation of the two main components of the program: academics and life on campus.
From the Judges' Report
This was a beautifully executed publication. The design was clean, with a nice use of typography, and the copy was well-organized and well-targeted to the audience. The photography elevated a sense of place. The judges were impressed with the school’s efforts in replacing the summer session’s previous 44-page viewbook with this smaller publication – we can’t imagine recruiting with anything else.
