Talent for Every Future was the University of Melbourne's 2017 brand campaign, which communicated the value of the "Melbourne Model" to employers.
From the Judges' Report
A brave campaign that put students at the centre of the campaign and connected them directly with employers as part of the campaign creative. This changed the way employers worked with a University and created a seamless link between Melbourne students and employers. It showed a clear link between it’s mission and objectives, which were quantifiable.
A very good rationale for media choices and excellent audience insight backed up by data. Excellent results which justified the large budget.
