The "Think Outside" student recruitment campaign consists of a Viewbook, Academic Guide, College Fair posters and a Facts and Stats One-Sheet Flyer.
From the Judges' Report
The use of Montana as backdrop was an excellent strategy to attract out-of-state students, as was stated in the goal. What you would expect from a college. Great photography and show of natural assets. Loved the color palette and story of its origin. Great ROI based on purpose of the piece.
About the entry
Undergraduate Admissions communications materials including Admissions Viewbook, Travel piece, Segmented E-brochures, Segmented Postcards, CoB Viewbook and Admit Pack.
From the Judges' Report
The use of Montana as backdrop was an excellent strategy to attract out-of-state students, as was stated in the goal. What you would expect from a college. Great photography and show of natural assets. Loved the color palette and story of its origin. Great ROI based on purpose of the piece.
