Thought Box is sent to 81,000 UAlberta alumni and friends by email 10 times a year. It launched in February 2015, replacing e-Trail, an electronic newsletter published by the alumni association since 2002. The goal of Thought Box is to keep alumni connected with the university and other alumni, with the overarching objective of building trust, raising awareness and boosting pride in the institution.
From the Judges' Report
The committee appreciated the smart use of GIFS and humor throughout the newsletter. The committee also observed that the style and character of the newsletter fit the audience well. The casual tone was refreshing and could appeal to all types of readers. This newsletter include sharp and humorous writing and a clean design.
