UCSF Benioff Children's Hospital, "Rise Up" for Kids with Cancer
Year: 2018
Award Level: Bronze
Award Winner(s): University of California, San Francisco
Award: Circle of Excellence
Category: Video | Fundraising and Stewardship (Long)
About the entry
- In 2017, UCSF Children's Health development team continued to enrich fundraising efforts to raise awareness of pediatric cancers by launching a communication effort with this music video as its centerpiece collateral.
From the Judges' Report
This video is set to a great song and the storytelling utilizes an appropriate balance of emotions. The video isn’t overly upbeat or dramatized, but shows pediatric cancer patients/survivors in a typical day’s setting. The “Rise Up” theme is consistent throughout the video, and we liked that they personalized scenes with things like a Hulk pillow that are unique to pediatric cancer patients. The length could be a tad shorter. The message at the end is effective and serves as a great call to action, ie. "Only 4% of cancer funding goes to…"