UEA Gig History
Year: 2018
Award Level: Silver
Award Winner(s): University of East Anglia
Award: Circle of Excellence
Category: Communications | Social Media - Alumni Relations
About the entry
Over its 55 year history UEA and its student union has hosted concerts involving pretty much every major band and musician you can think of. UEA gigs have always been open to the public. The concerts form an important part of the wider cultural contribution the university makes to the city of Norwich and wider region. The venue has also provided a wonderful addition to student life.
From the Judges' Report
The University of East Anglia social media campaign had great engagement and very strong content. They leveraged the platforms as a vessel to engage the community’s passionate feelings about their experiences. The social component is very responsive and embodies all the elements of a well-executed social media campaign.