Achieving differentiation in a crowded market isn't easy, but the University of Huddersfield Undergraduate Prospectus does just that. It enables the institution to stand out from competitors and generate interest from enquirers at the beginning of their decision-making journey, ensuring the ability to build relationships that nurture and encourage application and enrolment.
From the Judges' Report
The judges especially admired the immersive experience of this publication. A simple, warm and inviting piece, it was well organized into four parts identified by four colors on the right top edge: Inspired Learning, University Life, Student Life, and Our Courses. The “cover stars” were one of seven students representing each of Huddersfield’s seven schools with their photo and a clever set of illustrations surrounding them that matched their personality, background, student/work experience, and interests. Other compelling elements included “bookmark stickies” in the front to mark what interested you; modern, engaging text; excellent photography that was authentic and real. We all wanted to take this book with us to Huddersfield; it felt like an outstanding DK field guide that we would use as a reference throughout our college career.
