Unlocking Potential: The Annual Fund
Year: 2018
Award Level: Silver
Award Winner(s): Denison University
Award: Circle of Excellence
Category: Video | Fundraising and Stewardship (Short)
About the entry
Denison University publicly launched its most ambitious, comprehensive capital campaign in October of 2017. The campaign is called Unlocking Potential: Investing in Denison. One of the institution's strategic priorities was to grow the annual fund.
From the Judges' Report
Someone get Sara Hartstock her own show. This video won our hearts through Sara’s humor as she pokes fun at industry speak (we should never assume people know what “annual fund” is) and leaves us with a better understanding of what the money does. Many try to do this, and there are many ways to do this, but this was a refreshing way to engage us and it not only educated us, it showed us that you know the people of your institution, which says a lot