The 20-page, four-color Case for Support for the USC Pacific Asia Museum had to forcefully express the benefits and power of donating to the USC-affiliated museum, located in Pasadena, California.
From the Judges' Report
Unanimously, the story-telling and imagery in this piece captivated the judges. The judges felt the community impact demonstrated in this case statement was a very worthwhile one. Overall, the piece could have used a broader brush stroke in making the actual fundraising goals clearer, but the judges felt the priorities outlined gave prospective and current donors the information they would need to be educated about the campaign.
