After an exacting discovery process and wholesale reinvention of the college's brand, Watkins understood that its largest ambassadorial platform—www.watkins.edu—needed to reflect its new self-perception. This intentional reimagination on Watkins' part was not new for the sake of novelty, but rather was the result of deep introspection concerning the role of creative economists in our society today, and in turn, the role art and design conservatories play in fostering them. Translating that via a website, however, involved embracing a risk as bold as what was discovered and committed to during that discovery process.
From the Judges' Report
Watkins College of Art’s website has a front-and-center storytelling approach on the home webpage, which is rare. Most institutional sites are driven by internal politics, but Watkins was able to avoid that and really think about the site user first.
