When you hear the name "CSUSB," what comes to mind? Creating a precise, powerful and inspiring answer to that question—one that all university stakeholders can embrace and champion—is the goal of defining the university's brand. Simply put, California State University, San Bernardino's brand is the promise made to students, employees, alumni and friends. It is a combination of defining strengths and institutional aspirations, communicated through strong messages and robust imagery.
From the Judges' Report
The submission was impressive with the amount of detail and information. It was obvious that a lot of time and energy was put forth on the planning side, as this came across on their award review process. They were very specific, including quantifiable measurable on planning and outcomes. They had a large group of stakeholders involved, across multiple units and groups at the institution. Their budget was very low, in comparison to similar projects. Strong return of investment, combined with an impressive plan and outcomes.
