UC Davis created a blog around majors and what opportunities exist for each major, helping students connect the dots to their desired career. This effort was the most successful blog at UC Davis to date, driving significant traffic and new visitors to the main UC Davis website and increasing the visibility of our programs to prospective students.
From the Judges' Report
This blog is integrated nicely into the overall university website. Driven by SEO, they had over 200,000 visits to the blog and 50% were new to the domain. They followed their strategy, hit their goals, and it was all about the content! Great job.
