The UC Davis national awareness advertising campaign showcases educational opportunities and research innovations that improve our world and make life healthier, more sustainable and more enjoyable for all. The "You Shine, We Save" ad communicates UC Davis strengths in advancing energy efficiency and sustainability. UC Davis has won multiple awards for national and global sustainability, so it was difficult to choose what to feature among UC Davis' many related achievements. The university selected its California Lighting Technology Center's groundbreaking work because of its everyday relevance and because it is easy to communicate it in a visually compelling way.
