Carleton's admissions team communicates with prospective students through this unified set of digital and print communications designed to convey a sense of Carleton's unique institutional personality with every message.
From the Judges
Superb creative. Wonderful blend of illustration and photos. Warm, engaging, authentic. Hung together well. Fun, playful, distinct personality that was consistent throughout all media and materials. Materials reflect the personality of the school and the type of students they want to attract. The Carleton package gave a good feel for the culture of the school. Unique twist on admissions pieces with the bingo cards, origami, travel coupons to come visit, etc, all which encourage engagement which leads to more exposure of the college to potential students who might otherwise toss the materials.
