“Boundless” describes Augusta University’s enthusiasm for its students. It depicts its will to win, thirst for knowledge and lack of barriers when it comes to innovation and partnerships. It is a perfect descriptor of potential in general, and the edge it gives students specifically. The “Be Boundless” campaign was created to inspire both prospective and current students to see how far they can go and how much they can achieve at Augusta University. An abstraction of Augusta University’s shield serves as a dynamic “character” within the campaign, interacting with the environment, demonstrating the university’s presence in students’ daily lives and achievements.
From the Judges
The interactive viewbook was very impressive. We loved the videos within the viewbook, as well as the animation in the infographics. Graphics were clean and the white space allowed us to digest all the content easily. The branding and campaign was very consistent from the marketing materials to the campus signage and displays.
