The perfect breakfast taco that the video claims was created in a lab is fake, but the accomplished faculty members and world-class facilities are real. Our team not only produced the main video and news article to anchor the April Fool’s joke but also created visual content customized for different social media channels, including promotional cards and highlighted quotes. Together, all of our content uniquely highlighted the university’s world-changing work while hooking viewers with fun, engaging and timely distribution.
From the Judges
Breakfast tacos for everyone! We loved the playful nature of this attention-getting piece. Although a simple April Fool's joke, the filmmakers were able to skillfully weave in university pride points and accomplishments without losing the fun. It's nice to see an accomplished institution doing important work, but not taking themselves too seriously.
Breakthrough Taco Will Change Breakfast — and the World
