In this cover, BYU Magazine took a daring approach for a conservative audience: using unexpected tater tots to illustrate a piece about Napoleon Dynamite. It engages readers from the get-go. The issue was popular beyond our wildest dreams and resulted in a surge in readership.
From the Judges
There were a lot of easy ways around this topic and none of those were taken here. The execution here was both playful and smart, a combination that can be nearly impossible to pull off. Cheers for going all in on a concept—the details really made it.
