The Emory University Division of Campus Life asked us to create a booklet that would showcase the naming opportunities available in the new student center and ultimately inspire potential donors to make a major gift. As the student center is still under construction, we used renderings and floor plans to help donors visualize the spaces that they would be naming. This piece was also intended to explain some of the benefits the new center would provide to the entire campus community.
From the Judges
This booklet is a terrific example of how to turn a print piece into an immersive experience. We loved the tactile cover and the belly band with the foil-stamped seal. These devices invite the reader to interact with the piece (removing the belly band was likened to unwrapping a gift), but they also signal immediately that this is a quality piece.
