This poster is mailed to high school guidance counselors to display in their offices or elsewhere at their schools. Based on our research, most colleges send out posters featuring beautiful campus scenes. Although Carleton has a beautiful campus, we wanted a way to stand out from the crowd. By choosing an illustrated design, we convey the playfulness of Carleton's institutional personality and draw students' eyes with a unique design.
From the Judges
Illustrations are modern and unique utilizing bold colors and patterns. Each component works together nicely to create a very balanced and strong design. This eye-catching and fresh take on a recruitment poster will likely help it stand out among the others. This recruitment poster utilizes unique illustrations in bold colors to catch the attention of the viewer. A welcome alternative to the expected photos of campus and students. The typography is simple and the added location of the college was useful.
