Celebrating Berkeley 150—Cal Bears Mobile Stickers
From the Nominator
We created stickers with clever and classic Berkeley-related images to use in text messages on Android phones and iPhones. With more than 30 animated and static images to choose from, our audience can easily add them to their texts and talk to fellow Golden Bears in a language they know and love.
From the Judges
We loved this app—it checked a lot of boxes! Great that it was done in-house. It's incredibly creative and does a great job to build brand and connections through something as simple as an emoji. For some judges this was the favorite app, but we took into account that compared to other entries, it appears that this took far less work. Also, the number of people who have downloaded it seems low compared to their potential audience. We were curious to know how they are marketing it. Really fun, on-brand, and well done!