Wake Forest Personas is a business intelligence solution that unveils profiles of alumni segments. At Wake Forest, these personas were developed based on the life stage segmentation model. Using meticulous marketing research, we concluded that the circumstances of one’s current life stage tend to dictate their individual thinking, his/her concerns, and plans for the future.
From the Judges
Wake Forest University took an interesting approach to refresh and implement a new alumni persona life stage model. This model, so well outlined, is scalable, so it could be used at many institutions. Each persona was carefully and thoughtfully planned in a well-fashioned manner for ease of segmentation for fundraising and alumni relations efforts.
