Could you see something millions of times and still not be able to remember how it looks? Researchers try to answer that question in this video that provides a fun and lively look at how the human mind sees and interprets something as seemingly simple as the letter g. The video and an accompanying virtual game were the university’s most popular videos of the year, scoring nearly a half million views on Twitter and more than 80,000 on YouTube. The video and accompanying story were picked up by scores of national and international news media outlets.
From the Judges
This creative video is so much fun and really made the judging panel think. We all tried writing the letter g as it appears in print but didn't do too well! The simple concept, tight editing and interactive element combined with strong performance metrics across digital and media channels put this film among our top entries.
