The EveryCat Challenge was a two-week mini-campaign held in October 2018 to encourage early giving to The Westminster Fund, Westminster’s annual fund. Targeting primarily our parent and alumni constituencies, the goals were to secure 2,500 Westminster Fund commitments and to educate the community about how the annual fund helps make the Westminster experience unique. Through a multi-channel approach, including emails, social media, and peer-to-peer solicitation, we encouraged the Wildcat community to “Be the Catalyst for…” unique experiences and opportunities at Westminster. A series of five emails sent from key members of the Wildcat community demonstrated how donors to the annual fund are the “catalyst” for themes ranging from limitless opportunities to a culture of creativity.
From the Judges
The emphasis was on ‘fun’ in the EveryCat Challenge and they achieved that purr-fectly! ‘Cat’ was a clever theme to play off of and they made the word play without undercutting the importance of the campaign—to ensure every Wildcat has the limitless opportunities and unparalleled experiences that make Westminster a school unlike any other. Bravo!
