We wanted to put our talented video team to work on a project that would tell a story. We wanted a video that could anchor the homepage of our website and be a featured item on our YouTube channel. While the video was ostensibly a recruitment piece, we wanted it to resonate with as much of our audience as possible including current students, alumni, faculty and staff, donors, and friends.
From the Judges
Drury University created a spectacular video that was chill producing, stunning, and well written with beautifully powerful music to tie it all together. As they intended, this video seems to appeal to a very broad audience and different interests and hits all the segments (prospective and current students, alumni, faculty and staff) - successfully. Things that stood out were a well written script; creative cinematography, great voice over and scenic audio; the authentic feel and messages; the video style combining some “staged shots” with live/original footage; and the emotion it brings out. You can’t help but smile throughout this “journey.”
