Connecting our internal audiences is a key priority for Loughborough University. This corporate social responsibility initiative inspired, engaged and galvanised staff, students and the local community to come together as the #LboroFamily to help improve our region’s health. The event provided a vital training and development opportunity, developed people’s confidence, strengthened internal relationships, sparked engagement and advocacy, and has made a sustainable impact on both the university and local community.
From the Judges
We liked how the campaign was not focused on any particular marketing efforts (enrollment or fundraising, for example), and was truly a campus awareness effort focused on well-being and public health. It was a beautifully designed, cohesive, and well-planned campaign that connected the university with the community in a very meaningful way. We appreciated the use of multi-channel communications, clearly identified audiences, and attention to campaign metrics.
