The weekly In Case You Missed It (ICYMI) e-newsletter features four news pieces with accompanying photos and one factoid focused on the Lesley University community. The items are a mix of in-house news and earned media.
From the Judges
We liked the fact that ICYMI is short and succinct, with a consistent format. We feel like busy people would be more likely to open this knowing that they don't have to navigate dozens of stories... it's been curated to the four most important for readers. We like the friendly and engaging tone and voice -- headlines are fun, funny, and conversational rather than institutional.
