We created a special version of our alumni magazine to send to prospective students who have inquired about Kenyon. This publication reflects the look and feel of that magazine, and includes a mix of existing and new content targeted to high-schoolers undergoing the college search process. We chose to forego the traditional admissions brochures that this audience is accustomed to receiving to create an authentic and timely piece that respects them as voracious readers and savvy media consumers.
From the Judges
This piece was innovative in a shockingly simple way as a publication that appealed to prospective students, current students and alumni. It featured fantastic design and compelling content that felt absolutely true to Kenyon. The evergreen content and magazine format make it possible to reach a wider total audience through pass-along readers. Our judges were unanimously impressed with this magazine.
