New Trail, the magazine for alumni of the University of Alberta, is mailed three times per year to 130,000 alumni. Our purpose is share stories that increase the reader’s knowledge and understanding of the University of Alberta’s ongoing value to their lives and their communities for the purpose of maintaining a lifelong, mutually supportive relationship between alumni and the university. With every issue, we strive to reawaken the student within each of our readers.
From the Judges
This issue is a visual feast, and the content delivers as well—smart, witty, varied and with clever hooks to get into all of it. From the smart cover onward, I read every word of this book, even though I have no affiliation with the university. The Connor McDavid piece, the parents—aging-at-home, all of the how-tos were essential reading. And the look of this book is terrific throughout—you get a real sense of personality and confident design behind it. Everything! It's fun, it's engaging, it FEELS like a magazine, like something I would buy on the newsstand. It celebrates your alums and treats them like people and engages with them where they want to be. There is some real advice here that is useful, and there's some really cool stuff too. I mean, that ink how-to was AWESOME. What a cool idea. You should be REALLY proud. So much creativity and innovation!
