Strategic Content is the University of Notre Dame’s brand journalism and storytelling unit. It is charged with sharing stories of the life and work of the University to enhance its academic reputation and increase overall brand awareness and affinity. The unit has distinguished itself by producing long-form features for ND.edu, the university’s flagship digital property. These stories only live on this website, and serve to provide context and actionable evidence of the breadth and depth of the Notre Dame experience.
From the Judges
The judging team was particularly impressed by the entry about prosthetics work at Notre Dame, which offered a great balance of content and imagery. Overall, the stories in this entry were truly emotive; they didn’t just engage, they enlightened. The writing was lyrical, thoughtful, researched, clear, and thorough.
