This video is the first vehicle created using our newly defined brand and strategy. It’s goal is to generate excitement among our primary and secondary audiences and communicate our brand story. The Milwaukee School of Engineering is defining our space in the marketplace and creating engaging vehicles to communicate it.
From the Judges
Judges really enjoyed the story arc—students in different areas trying, failing, and trying once again. The pacing and music held the viewers' attention. We all agreed this was a very effective brand video.
